The aim of the brand has changed, now brands, more than anything, are distributors of experiences. How can our brand also do this? According to a research realized by Citigroup and Interbrand, companies that have based their business on brands in the last fifteen years, have achieved better results than average. It may soon all […]
Tag Archives: branded content @en
09
Apr
Apr
The branded content will help us convey our brand experience to our audience, but how? That is the key to our success. The traditional marketing designed the product or service considering the advantages it offered its audience and companies focused on the features and benefits of its products or services. In the new context of […]
05
Apr
Apr
Companies that have made good use of branded content strategy and new technologies have been very successful. What is their secret?
27
Mar
Mar
Content strategies are essential to position a brand, consolidate it and give more value to your brand! In this new landscape where communications has diversified and where brands are presented in spaces where the public is, it is necessary but essential, that brands being transformed into real editors. This is not to create content for […]