Although product placement is riskier than conventional advertising is becoming a common practice to place products and brands in the mainstream media like movies and TV broadcasts, computer and video games, blogs, magazines, books, radio, Internet, mobile phones, etc. Due to the fragmentation of media and declining advertising effectiveness, product placement is becoming an increasingly […]
Category Archives: Blog
13
May
May
Following the rejection of conventional advertising by consumer, branded entertainment arises, a type of advertising that before selling consumer needs to be captivated, entertained and we have to make them enjoy. The branded entertainment is not new, certain brands have used for many years. The novelty of this technique is that it is becoming increasingly […]
06
May
May
Most marketing activities have an intrusive character, in other words, they are developed regardless of the opinion of the consumer. Moreover, are often based on unilateral communication processes in which the communication parameters are not defined by the person who receives the communication. For example, the advertisement on television is broadcast at a time chosen […]
13
Apr
Apr
Across two specific cases, the campaigns of Mercedes-Benz and Red Bull, we will meet and discuss some of the implications of branded content. The branded content is a tool increasingly used by brands. The increased use of mobile devices and the Internet navigation have make more viable the use of this instrument. We will deep […]
11
Apr
Apr
The aim of the brand has changed, now brands, more than anything, are distributors of experiences. How can our brand also do this? According to a research realized by Citigroup and Interbrand, companies that have based their business on brands in the last fifteen years, have achieved better results than average. It may soon all […]
09
Apr
Apr
The branded content will help us convey our brand experience to our audience, but how? That is the key to our success. The traditional marketing designed the product or service considering the advantages it offered its audience and companies focused on the features and benefits of its products or services. In the new context of […]
05
Apr
Apr
Companies that have made good use of branded content strategy and new technologies have been very successful. What is their secret?
Email marketing is still used by many entrepreneurs, what are its characteristics, its advantages and disadvantages? Based on the study realized by ContactLab about email marketing in 2011, Internet users in five European countries (Italy, France, UK, Germany and Spain) receive an average of 28 emails per day and tuse two mailboxes of emails per […]
Proper branding strategy will make our brand more attractive and accomplished to expand our audience and market category. Products or services alone are dumb: is the brand that gives them meaning and purpose, they are which they tells us how to read a certain product. Financial analysts prefer companies with powerful and strong brands because […]
27
Mar
Mar
Content strategies are essential to position a brand, consolidate it and give more value to your brand! In this new landscape where communications has diversified and where brands are presented in spaces where the public is, it is necessary but essential, that brands being transformed into real editors. This is not to create content for […]