Quality content can significantly increase your sales, learn to use strategies to create relevant content and start earning more than you are.
The use of marketing tools such as branding, brand content, quality content and the use of social networks should be done with a clear strategy. Without this, we can give a bad use of these tools. Learn how to build a tactic with you could get a profitable business.
Evangelizing in the extend sense is the act of converting others to their beliefs. It is to persuade people about something that you think convincingly. In this act of proselytism, marketing can be done through different tools. The most important are: to create quality content, a good branding, a correct use of the media and a right branded content. All are connected and if we ignore some of them, the result will not be better than expected. Before starting to create and publish relevant content you must have set a goal of the brand and its public.
It is a fact that traditional advertising is declining gradually. First of all, the audience is fragmented and to have a 14% of share has become a triumph, when 20 years ago it was common to have the 30%. This is followed by the bombardment of ads that audience has every day: an amount of 92 spots per person. This results in a refusal of the spectators from this type of business. You need other type of advertising, where the consumer can feel really attracted to it and feel that has been made with him in mind. As an advantage we have a new media: Web 2.0 in general, social networks, Youtube, the mobile apps and another tools that has brought the use of new technology.
These instruments are an advantage, but its misuse can cause problems for our brand. Many times we tend to believe that only the use of the media can achieve an increase in our sales, but nothing further from the truth. The first thing to consider is that the media are just that, a simple connection mechanism, and by themselves they not help generate profits. So where do we start? First we have to generate a good branding, establish the identity of our brand. The branding will help us build awareness and extend the loyalty of our customers, we take opportunity to express why choose our brand and not the one of the competitor. Having established our brand identity, we can begin to create quality content.
What should include quality content?
The first thing you should consider is who will read; this will largely depend on the choice of our argument. When we have well-defined audience should start thinking about what to write. The most important thing is to include an attractive subject, the subject must be current and contain information relevant to the audience you are targeting: you have to find out what could be the solutions of the problems of our audience and this can only be known hearing them before. Content should not be too long, otherwise it may become tedious to the public. And finally, you have to give a good presentation and publish it in one of the media mentioned before.
Branded content, other content tool
Entertains the consumer; is given them a true entertainment that they will enjoy. It could be a TV series, a program or a show produced by a brand that has a high member of sponsorship. This hearing instrument is to generate and transmit values and brand attributes.
Evangelize our brand is not easy process, is an issue that takes time and should have a long term vision. However, today we have several tools to help us make this transformation and obtain increased revenue from our brand.