Want your brand known and valued? Discover how far the influence of the name of a brand arrives and how to choose the most appropriate for your business.
Choosing a brand name is not an easy task and requires taking into account many aspects of our product or service you want to sell. From our choice will depend that customers opt for our brand or choose another. Keep in mind that the brand is the name that will influence our buyers. Learn the most important aspects to consider when choosing a brand.
Many times artists change their name to an artistic one, as in the case of Woody Allen, whose real name is Allen Konigsberg, Mel Gibson, whose name is Columcille Gibson, and Bono: Paul David Hewson. These changes are the result of having become international stars and they have had to give their names an advertising impact. The same applies to brands. The brand is the first thing buyers look and if they don’t impact on them, most likely will not buy it. The branding also includes a brand name and it is necessary to make a correct choice. We will have to promote it with an attractive name and through a proper branded content.
If we want our brand to be remembered by our customers it is important to take into account some keys when choosing the name of our brand:
• It must sound good to say it. After establishing your brand name it will be pronounced by consumers, radio, television, etc. so it is very important that this sounds good to say it aloud.
• It must be unique and describe our product or service. It is important that our brand name refers to the product or service that we intend to sell, so this product can be associated with our brand. Also if it is unique we will increase the possibilities for choosing our brand rather than another.
• It should be simple and rather short. A simple and short name is easier to remember than a long and complicated one. If we simplify the message we can be able to enter in the minds of our consumers. We have to try to use easy remembering names.
• It is preferable if it is not associated with any geographic location. Include names of any city or country make the brand associated only with that place, complicating the sale in other territories.
• Avoid the use of numbers in our brand name. The numbers make our brand more difficult to remember. It is better to avoid them unless they are closely associated with the brand.
• You have to escape the names that resemble the competing brands. This is very important if we want to recognize our brand as unique.
When the consumer identifies with a brand benefits of this are multiple. It has been shown that identification entails a more positive evaluation of the brand, increases consumer interests and emotional attachment to her, increases loyalty and the recommendation to others about the products of the brand. This connection between the consumer and the brand causes their behavior conforms to the interests and objectives of the brand and the success of it will also become theirs. To achieve this it is important that the identity of our brand has been well defined.